Our Story


Who are we?

"The purpose of our lives is to be happy". So why not offer great quality, awesome looking products that will create a breathtaking "Customer Experience". We want to enable a "Healthy but Happy" lifestyle so why not live your life to the fullest?!

Our Philosophy:

We inspire, guide and motivate people of all ages and backgrounds and we want to contribute to the consumer's way of life. We strongly encourage sustainability, diversity and inclusion and giving back to the community. We offer high quality products, and we work with handpicked suppliers we trust. 

Who are we?

Helena

We design clothes for our beloved Helena who was taken from us far too early. We will always remember her and keep her in our thoughts and hearts forever ❤️💗.

The Helena items represent who Helena was as a child; intelligent, creative, curious, caring, a little fashionista and a world traveller. The clothing is comfy with a stylish design and suits everyone just as she would have liked it! The wings in the logo represent our little angel. 

Helena